SlugAtlasUC Santa Cruz

ECON 136Business Strategy

5 creditsUndergraduateStudent Option

The strategic management process, techniques for analyzing single-business and diversified companies, implementing strategy, organization, business planning, financial strategy, competitive analysis, entrepreneurial skills.

Prerequisites

Prerequisite(s): ECON 10A; and ECON 100A or ECON 100M.

  • Enroll in lecture and associated discussion section.

Find a section and add it to your scheduleLive seat counts, time-conflict checks and the walk from your previous class.

When it runs

Fall 2026Open Fall 2026

SectionTypeWhenWhereInstructorSeats
01Lecture
Mon Wed 5:20pm–6:55pm
J Baskin Engr 152T. A. ShirleyOpen 90/130

Spring 2026Open Spring 2026

SectionTypeWhenWhereInstructorSeats
01Lecture
Mon Wed 7:10pm–8:45pm
PhysSciences 110T. A. ShirleyOpen 49/65

Fall 2025Open Fall 2025

SectionTypeWhenWhereInstructorSeats
01Lecture
Mon Wed 5:20pm–6:55pm
Oakes Acad 105S. A. OwenOpen 109/120

Who teaches it

InstructorRatingDifficultyWould take againReviews
Thomas Shirley5.0 / 54.0 / 5100%1
Steven Owen4.7 / 52.4 / 597%32

From RateMyProfessors, which is student-submitted and not a survey. Small review counts move a long way on one bad quarter.

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