ECON 161AMarketing
The evolution of markets and marketing; market structure; marketing cost and efficiency; public and private regulation; the development of marketing programs including decisions involving products, price, promotional distribution.
Prerequisite(s): ECON 100A or ECON 100M. First-pass enrollment restricted to declared business management economics majors.
- First-pass enrollment restricted to declared business management economics majors.
- This course utilizes ProctorU for the final exam.
Find a section and add it to your scheduleLive seat counts, time-conflict checks and the walk from your previous class.
When it runs
Fall 2026Open Fall 2026
| Section | Type | When | Where | Instructor | Seats |
|---|---|---|---|---|---|
| 01 | Lecture | TBA | Online | S. A. Owen | Wait List 100/100 |
Summer 2026Open Summer 2026
| Section | Type | When | Where | Instructor | Seats |
|---|---|---|---|---|---|
| 01 | Lecture | TBA | Online | S. A. Owen | Open 97/100 |
Winter 2026Open Winter 2026
| Section | Type | When | Where | Instructor | Seats |
|---|---|---|---|---|---|
| 01 | Lecture | TBA | Online | S. A. Owen | Closed 100/100 |
Fall 2025Open Fall 2025
| Section | Type | When | Where | Instructor | Seats |
|---|---|---|---|---|---|
| 01 | Lecture | TBA | Online | S. A. Owen | Open 99/100 |
Who teaches it
| Instructor | Rating | Difficulty | Would take again | Reviews |
|---|---|---|---|---|
| Steven Owen | 4.7 / 5 | 2.4 / 5 | 97% | 32 |
From RateMyProfessors, which is student-submitted and not a survey. Small review counts move a long way on one bad quarter.
SlugAtlas is a student project and is not affiliated with, endorsed by, or operated by UC Santa Cruz. Course data is a snapshot of the public class search; myUCSC is authoritative for enrolment.